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10 Content Marketing Tools For Small Businesses

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Content marketing is the real deal for lead generation for any business. Marketers who have realized the importance and value of content marketing don’t hesitate in jumping on the marketing strategy to help improve the performance of the businesses they’re working with. 

The effect of using content marketing as an approved marketing strategy is massive, which is why many businesses, enterprises, and organizations opt more for it than other marketing strategies.

If you’re thinking of adopting content marketing in your small business, or you’re already using it but want more results, this article will provide you with some content marketing tools you’ll need to generate effective content that’ll increase your lead generation, improve your conversion rate, create more customers, make more profits, and improve your productivity.

Content Marketing Tools For Any Small Business

Here are the 10 content marketing tools your small business needs now:

  1. Buzzsumo

    There’s always high competition in every industry for small businesses. To gain visibility as a new business in the marketplace is always hard, but not impossible. Nowadays, you just need to know what topics you can create content on to capture the attention of your audience.

    This is what Buzzsumo does. This content marketing tool can help you analyze the topics that’ll intrigue the audience in your industry. It tells you what’s trending in your industry and gives you a heads-up on your competitors’ content and the keywords they’ve been using. That’s not all.

    Buzzsumo also helps you search your industry and identify highly respected leaders who you can use as influencers to market your brand.  This is a really good tool for small businesses that are struggling to find their ground in their industries. If an industry leader could endorse your products, you need not be told that you’re on a path to success already.

  2. Trello

    If your content marketing strategy is content writing — like writing blogs and articles — then Trello should be your go-to tool to achieve your goal. Trello is an amazing content marketing tool you can use to put all members of your team on board to share topics, give tips on writing, and track how your content is materializing.

    With Trello’s features such as boards, lists, and cards, your marketing team can collaborate and share content among themselves for proper creation before publication.

  3. Tweriod

    One of the best social media platforms you can use for marketing is Twitter. The algorithms of this platform are so effective to reach your target audience within a short period. Businesses try using it to reach their audience with their content.

    But there are content marketing tools like Tweriod that make the outreach even more effective and easier.

    As a small business trying to reach your target audience on Twitter, you’ll need Tweriod assistance. Tweriod is a content marketing tool that observes your target audience activities on Twitter and provides you with insights on when to make your tweets.

    It notifies you of the time your audience is most active on the platform, so you don’t waste your effort by tweeting when nobody is interested or available to engage your content. Tweriod can examine up to 1,000 of your followers before giving them suggestions.

  4. Canva

    Your audience will not engage with your content If it is bland, unappealing, and boring. Being creative is an important skill to having effective content marketing. The use of visual images in your content is very important. Canva is a content marketing tool that assists you to create good visual images that’ll keep your readers glued to your content.

    With Canva you don’t have to hire a graphic designer to create flyers or pictures you need for content marketing. The fun fact is that this tool is available on mobile and desktop. It also has thousands of already-made templates you can easily use, instead of starting from scratch.

    There are different layouts of Canva you can adopt while making pictures for various purposes. For example, layouts for social media images (Instagram & Twitter) are different from that of a postal or even identification card.

    As a small business, if you can’t hire a professional to create images for your content, then Canva is your best available option out there.

  5. SEMRush

    If your small business is ever going to be successful in the present market, then you have to take SEO seriously. With SEMRush you can track your competitors and figure out what keywords they’ve been using to drive organic traffic to their websites.

    SEMRush is a good content marketing tool you need to integrate into your small business marketing strategy to upscale your business. This tool will give you clues about the keywords your competitors are using on their websites that you also can try to generate organic leads, and increase your visibility on the search engine result pages (SERP).

  6. Ahrefs

    Another SEO content marketing tool you need in your small business is Ahrefs. This tool helps you to identify what your competitors are ranking for; the keywords they’ve been using in their content and provides you with tips on how you can outrank them.

    Ahrefs is a trusted tool by many successful businesses. You can adopt this tool in your small business to keep an eye on your competitors and track your small business’s progress in terms of leads and conversion rate.

    After sharing your content online, you can use Ahrefs to track the performance of your content to see if they’re gaining the right engagement. The tool is also good for research before you create any content. You can use it to discover the keywords important to the topic you’re creating content on.

  7. Google Analytics

    With Google Analytics, you can gain more insight into your website performance and what you need to do to improve the performance of your content and get your website on the SERP.

    Google Analytics Is a good content marketing tool you can use to observe where your leads are coming from: the location of your website visitors and the content that’s leading them to your website.

    This tool analysis will provide you insights into how you can channel your content effectively to generate the right leads from your target audience.

  8. MailChimp

    Presently, you can see email marketing as one of the most effective content marketing strategies. Many marketers are leveraging email to push content to their target audience and MailChimp is one of the tools used to this effect.

    With MailChimp, you can generate a list of the audience who have been engaging your content and follow them up with more content that can push them to make purchases.

    The tool can also be used to track the progress of your content in terms of click rate and open rate. It can also determine your subscribe rate and unsubscribe rate. This tool is also available on mobile and desktop for easy accessibility.

  9. Hootsuite

    Content creation takes a whole lot of time especially when you know this content is going to be distributed across different social media outlets. The most annoying part of sharing content across different channels is that you have to spend extra time breaking the content to fit the format of the platform you’re about to use.

    For example, Twitter only supports 280 characters which are between 40 to 70 words. If you’re going to post an article, you’ll need to create a thread, which is time-consuming, before jumping onto other platforms to post the same content. But there’s a solution.

    The solution is Hootsuite. Hootsuite is a content marketing tool that helps you manage your social media accounts in one place. You can create content and schedule when they’ll all go live on each of your social media accounts. This means your Facebook, Twitter, and Instagram accounts can post your content at the same time without you jumping over the three platforms manually.

    With Hootsuite, you can add up to 35 social media platforms you’ll like to publish your content. Which is amazing.

  10. Grammarly

    If content writing is part of your content marketing strategy for your small business. Then you will need to check out Grammarly for your content creation. Of course, you don’t want to create a post full of errors. This can even make your audience lose interest and stop engaging with your content.

    You can create error-free content that’s compelling and well-captivating by employing Grammarly through the process of your writing.


There are tons of content marketing tools you can use to boost your small business sales and drive more customers to your brands. With the right content marketing strategies and tools, you can create effective content for your small business. However, the listed ones here are one of the most effective, less expensive ones you can easily integrate into your marketing plan to achieve your goals.

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